According to Bain & Company, merely a 5% increase in customer retention correlates with at least a 25% increase in profit. On one hand, brands are ignoring the customer retention rate, while on the other hand, a few brands are nailing their unique Customer retention strategies. Let’s dive in together to know the brands and…
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The biggest lesson COVID-19 has taught us is that “Change is the only constant in life.” COVID-19 has changed everything right from the consumer’s behaviour to the in and out of the enterprises and businesses. Hardly any industry remains unaffected. But life is not about how hard you fall, it’s about the bounce back and…
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In 2019 , B2B sector globally were preparing themselves for an imminent economic downfall due to China-US trade , Brexits issues , lack of political efficiencies in few countries .. and finally COVID19 in 2020 made it worse. In last 8 months , it’s clear to all of us that 2020 Recession is not similar…
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Trust towards a particular Brand plays a critical role in an overall decision making journey and it doesn’t build overnight. And there is no short cut to build Thought Leadership which is considered to be an integral part in customer acquisition process. Today B2B marketers are under tremendous pressure to acquire New Customers and help…
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