B2B social media marketing is now essential for thriving the business in both the short and long term. It is used to build brand awareness, generate leads, engage with the audience, promote the products or services, and drive sales. In a digitally connected world, B2B buyers are not just looking for solutions; they’re seeking authentic…
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In the realm of B2B marketing, where trust, credibility, and expertise are paramount, the influence of industry experts and thought leaders is a game-changer. Influencer marketing isn’t exclusive to B2C; it’s making waves in the B2B landscape as well. In fact, according to a poll conducted by InvespCro, 94% of marketers believe influencer marketing is a…
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In the ever-evolving landscape of B2B marketing, staying competitive and relevant is an ongoing challenge as traditional marketing strategies are no longer sufficient. This is where Artificial Intelligence (AI) steps in as a game-changer, offering unprecedented opportunities for CMOs and marketing managers to elevate their marketing strategies to new heights. In this article, we will…
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The marketing budgets before the pandemic were usually 11% of the Company’s revenue thought it varies as per company size and revenue. But when the pandemic hits, marketing was the first department to be axed for budgets. Nearly half of CMOs (44%) surveyed by Gartner expected budget cuts of 5% to 15% or more. As…
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Cost of Customer Acquisition has increased by 50% in the last five years. Gaining new customers is a big challenge for all types of businesses to grow. But when it comes to B2B businesses usually the buyer’s journey is very long and tedious. And a long journey means more customer acquisition costs. To acquire new…
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