B2B social media marketing is now essential for thriving the business in both the short and long term. It is used to build brand awareness, generate leads, engage with the audience, promote the products or services, and drive sales. In a digitally connected world, B2B buyers are not just looking for solutions; they’re seeking authentic…
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In the realm of B2B marketing, where trust, credibility, and expertise are paramount, the influence of industry experts and thought leaders is a game-changer. Influencer marketing isn’t exclusive to B2C; it’s making waves in the B2B landscape as well. In fact, according to a poll conducted by InvespCro, 94% of marketers believe influencer marketing is a…
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In the ever-evolving landscape of B2B marketing, staying competitive and relevant is an ongoing challenge as traditional marketing strategies are no longer sufficient. This is where Artificial Intelligence (AI) steps in as a game-changer, offering unprecedented opportunities for CMOs and marketing managers to elevate their marketing strategies to new heights. In this article, we will…
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The marketing budgets before the pandemic were usually 11% of the Company’s revenue thought it varies as per company size and revenue. But when the pandemic hits, marketing was the first department to be axed for budgets. Nearly half of CMOs (44%) surveyed by Gartner expected budget cuts of 5% to 15% or more. As…
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It has been quite a time for Content Personalization to become a point of discussion among B2B businesses. Many businesses have employed different strategies and gone through different growth curves. The key point is that Personalization is just like Data. It works for a business only when handled and executed correctly. Surveys conducted among businesses…
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According to Bain & Company, merely a 5% increase in customer retention correlates with at least a 25% increase in profit. On one hand, brands are ignoring the customer retention rate, while on the other hand, a few brands are nailing their unique Customer retention strategies. Let’s dive in together to know the brands and…
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Over the years, one thing has been said repeatedly that “the biggest challenge for B2B Business is Acquiring Good customers”. But every business after a few years in the market has understood that the real game is Customer Retention. Recent Study of Genesis says that more than 1/3rd part of Customer experience is driven by…
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The biggest lesson COVID-19 has taught us is that “Change is the only constant in life.” COVID-19 has changed everything right from the consumer’s behaviour to the in and out of the enterprises and businesses. Hardly any industry remains unaffected. But life is not about how hard you fall, it’s about the bounce back and…
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Stories are an indistinct part of our life! All of us have been brought up listening to stories. Those stories of King and Queen, the victory of good over evil and mythological stories had a deep impact on our character. On the other hand, they kept us so engaged that we can hear them for…
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In 2019 , B2B sector globally were preparing themselves for an imminent economic downfall due to China-US trade , Brexits issues , lack of political efficiencies in few countries .. and finally COVID19 in 2020 made it worse. In last 8 months , it’s clear to all of us that 2020 Recession is not similar…
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