B2B social media marketing is now essential for thriving the business in both the short and long term. It is used to build brand awareness, generate leads, engage with the audience, promote the products or services, and drive sales. In a digitally connected world, B2B buyers are not just looking for solutions; they’re seeking authentic…
Read more
In the realm of B2B marketing, where trust, credibility, and expertise are paramount, the influence of industry experts and thought leaders is a game-changer. Influencer marketing isn’t exclusive to B2C; it’s making waves in the B2B landscape as well. In fact, according to a poll conducted by InvespCro, 94% of marketers believe influencer marketing is a…
Read more
In the ever-evolving landscape of B2B marketing, staying competitive and relevant is an ongoing challenge as traditional marketing strategies are no longer sufficient. This is where Artificial Intelligence (AI) steps in as a game-changer, offering unprecedented opportunities for CMOs and marketing managers to elevate their marketing strategies to new heights. In this article, we will…
Read more
The marketing budgets before the pandemic were usually 11% of the Company’s revenue thought it varies as per company size and revenue. But when the pandemic hits, marketing was the first department to be axed for budgets. Nearly half of CMOs (44%) surveyed by Gartner expected budget cuts of 5% to 15% or more. As…
Read more
It has been quite a time for Content Personalization to become a point of discussion among B2B businesses. Many businesses have employed different strategies and gone through different growth curves. The key point is that Personalization is just like Data. It works for a business only when handled and executed correctly. Surveys conducted among businesses…
Read more
According to Bain & Company, merely a 5% increase in customer retention correlates with at least a 25% increase in profit. On one hand, brands are ignoring the customer retention rate, while on the other hand, a few brands are nailing their unique Customer retention strategies. Let’s dive in together to know the brands and…
Read more
Over the years, one thing has been said repeatedly that “the biggest challenge for B2B Business is Acquiring Good customers”. But every business after a few years in the market has understood that the real game is Customer Retention. Recent Study of Genesis says that more than 1/3rd part of Customer experience is driven by…
Read more
Due to Covid situation, most of us from B2B Industry are realising the importance to go online or sell online . Therefor we can see a large number of conversations are happening toward B2B E-Commerce and how organisations can drive their business Online. To grow B2B online sales , companies need to better understand the…
Read more
