According to Bain & Company, merely a 5% increase in customer retention correlates with at least a 25% increase in profit. On one hand, brands are ignoring the customer retention rate, while on the other hand, a few brands are nailing their unique Customer retention strategies. Let’s dive in together to know the brands and…
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Over the years, one thing has been said repeatedly that “the biggest challenge for B2B Business is Acquiring Good customers”. But every business after a few years in the market has understood that the real game is Customer Retention. Recent Study of Genesis says that more than 1/3rd part of Customer experience is driven by…
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