Month: July 2020

Role of Customer Data Platforms (CDP) in B2B Marketing scenario

Data is the oil, fueling several businesses. But on one hand, where oil is essential and a lifesaver for billions of people, it is, on the other hand, dangerous as well. If the oil is not managed with the care it catches fire and can destroy everything. The same is true with the data. Data…
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Positive Thinking: How Much Is It a Key to the Success of Your Business?

Entrepreneurship will teach you to look at positive side in every situation otherwise it is difficult to survive this roller-coaster ride.. Good times and bad times go hand in hand and often one comes right after another when seen from a businesses’ perspective, much like it happens in life in general. With news of economy…
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Right mix of Strategic and Tactical Marketing Initiatives in B2B Marketing Space

There is a tussle among B2B Marketers to use ABM vs traditional Demand Gen marketing approaches and get the right return on marketing dollars. Gradually it has been observed specifically for high ticket products or solutions that traditional  approaches are not yielding much results in terms driving quality leads . It is very important to…
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Perseverance: The Ultimate Key to Achieving Success

One of the major lessons learnt during my entrepreneurial journey is PERSEVERANCE. Now I am strong believer that Persistence almost always leads to success. No matter what area your goals have to do with, but if you persevere, you will succeed. The key way to develop perseverance is to take small steps which result in…
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Top 5 B2B Marketing Strategies to Consider During the Economic Slowdown

Since the last one year, there have been a lot of changes in the market scenario comprising quite a few industrial conflicts too. Now, in the present day, it is a widely accepted fact that the Indian economy is facing quite a low phase. A significant decrease in the various fields that constitute integral parts…
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