The biggest lesson COVID-19 has taught us is that “Change is the only constant in life.” COVID-19 has changed everything right from the consumer’s behaviour to the in and out of the enterprises and businesses. Hardly any industry remains unaffected. But life is not about how hard you fall, it’s about the bounce back and…
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Stories are an indistinct part of our life! All of us have been brought up listening to stories. Those stories of King and Queen, the victory of good over evil and mythological stories had a deep impact on our character. On the other hand, they kept us so engaged that we can hear them for…
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In 2019 , B2B sector globally were preparing themselves for an imminent economic downfall due to China-US trade , Brexits issues , lack of political efficiencies in few countries .. and finally COVID19 in 2020 made it worse. In last 8 months , it’s clear to all of us that 2020 Recession is not similar…
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For generations marketers have been practicing “fishing with the net” philosophy, where the demand team focuses on attracting large chunks of the audience, hoping to retain a few as customers. But, as time has passed that net has been replaced by a modern spear, which means, focusing on a big account as a customer with…
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The success of any marketing campaign is largely dependent on the audience, marketers are targeting. Imagine, if you get to know about the audience looking for or in the needs of your product or service, wouldn’t it be amazing?
Trust towards a particular Brand plays a critical role in an overall decision making journey and it doesn’t build overnight. And there is no short cut to build Thought Leadership which is considered to be an integral part in customer acquisition process. Today B2B marketers are under tremendous pressure to acquire New Customers and help…
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Cost of Customer Acquisition has increased by 50% in the last five years. Gaining new customers is a big challenge for all types of businesses to grow. But when it comes to B2B businesses usually the buyer’s journey is very long and tedious. And a long journey means more customer acquisition costs. To acquire new…
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Data is the oil, fueling several businesses. But on one hand, where oil is essential and a lifesaver for billions of people, it is, on the other hand, dangerous as well. If the oil is not managed with the care it catches fire and can destroy everything. The same is true with the data. Data…
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Entrepreneurship will teach you to look at positive side in every situation otherwise it is difficult to survive this roller-coaster ride.. Good times and bad times go hand in hand and often one comes right after another when seen from a businesses’ perspective, much like it happens in life in general. With news of economy…
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There is a tussle among B2B Marketers to use ABM vs traditional Demand Gen marketing approaches and get the right return on marketing dollars. Gradually it has been observed specifically for high ticket products or solutions that traditional approaches are not yielding much results in terms driving quality leads . It is very important to…
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