For generations marketers have been practicing “fishing with the net” philosophy, where the demand team focuses on attracting large chunks of the audience, hoping to retain a few as customers. But, as time has passed that net has been replaced by a modern spear, which means, focusing on a big account as a customer with…
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Trust towards a particular Brand plays a critical role in an overall decision making journey and it doesn’t build overnight. And there is no short cut to build Thought Leadership which is considered to be an integral part in customer acquisition process. Today B2B marketers are under tremendous pressure to acquire New Customers and help…
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