One of the major lessons learnt during my entrepreneurial journey is PERSEVERANCE. Now I am strong believer that Persistence almost always leads to success. No matter what area your goals have to do with, but if you persevere, you will succeed. The key way to develop perseverance is to take small steps which result in…
Read more
Successful B2B marketers are twice as likely to think long-term, but the pressure to deliver immediate results remains intense. To tackle the growing effectiveness gap, we need to balance the long and the short term. The case for long-term thinking has been building since Les Binet and Peter Field’s highly influential IPA report, ‘The Long…
Read more
