Due to Covid situation, most of us from B2B Industry are realising the importance to go online or sell online . Therefor we can see a large number of conversations are happening toward B2B E-Commerce and how organisations can drive their business Online. To grow B2B online sales , companies need to better understand the…
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For generations marketers have been practicing “fishing with the net” philosophy, where the demand team focuses on attracting large chunks of the audience, hoping to retain a few as customers. But, as time has passed that net has been replaced by a modern spear, which means, focusing on a big account as a customer with…
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The success of any marketing campaign is largely dependent on the audience, marketers are targeting. Imagine, if you get to know about the audience looking for or in the needs of your product or service, wouldn’t it be amazing?
Trust towards a particular Brand plays a critical role in an overall decision making journey and it doesn’t build overnight. And there is no short cut to build Thought Leadership which is considered to be an integral part in customer acquisition process. Today B2B marketers are under tremendous pressure to acquire New Customers and help…
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Cost of Customer Acquisition has increased by 50% in the last five years. Gaining new customers is a big challenge for all types of businesses to grow. But when it comes to B2B businesses usually the buyer’s journey is very long and tedious. And a long journey means more customer acquisition costs. To acquire new…
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Data is the oil, fueling several businesses. But on one hand, where oil is essential and a lifesaver for billions of people, it is, on the other hand, dangerous as well. If the oil is not managed with the care it catches fire and can destroy everything. The same is true with the data. Data…
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Entrepreneurship will teach you to look at positive side in every situation otherwise it is difficult to survive this roller-coaster ride.. Good times and bad times go hand in hand and often one comes right after another when seen from a businesses’ perspective, much like it happens in life in general. With news of economy…
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There is a tussle among B2B Marketers to use ABM vs traditional Demand Gen marketing approaches and get the right return on marketing dollars. Gradually it has been observed specifically for high ticket products or solutions that traditional approaches are not yielding much results in terms driving quality leads . It is very important to…
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One of the major lessons learnt during my entrepreneurial journey is PERSEVERANCE. Now I am strong believer that Persistence almost always leads to success. No matter what area your goals have to do with, but if you persevere, you will succeed. The key way to develop perseverance is to take small steps which result in…
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Since the last one year, there have been a lot of changes in the market scenario comprising quite a few industrial conflicts too. Now, in the present day, it is a widely accepted fact that the Indian economy is facing quite a low phase. A significant decrease in the various fields that constitute integral parts…
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