Make My Trip – Biz|anekdotes

Makemytrip’s myBiz B2B Demand Generation & Funnel Efficiency Campaign

Reach decision-makers in Medium & Semi-large businesses to extend the benefits and need for an online corporate travel solution.

Generate Demand.

Get deep insights into key metrics like LTV, time to first transaction and cost per activation and acquisition, after demand generation.

Created a 3-pronged communication theme to entice target audience

We used our RightLeadz methodology to target the absolute right audience profile

Our virtual demand generation team captured GST information via outbound calling and messaging.

Went on to nurture and upgrade free users to paid users#Label

Fresh Demand Acquisition of Total Demand

Existing MMT Customers Upgraded to myBiz Professional Account of Total Demand

Inactive Accounts Re-activated of Total Demand

Of Total Signups converted to paid users

Over INR 1.7 Cr

Revenue Projected (Actual Sales) based on current success

Target specific content