Logitech Rightleadz – Biz|anekdotes

Logitech For Business-25th Hour Program

Created communication differentiation.

Engage the key audience -IT people.

Push across the proposition of ‘saving time’ with VC.

Create user generated virality

A unique theme contest—where IT mangers (target audience) needed to submit a unique idea about how they would want to spend an extra hour in the day.

We used our RightLeadz methodology to target the absolute right audience profile

They would have to then share on social platforms and invite friends to vote for their idea.

We used custom audience lists and remarketing to reach and engaged users.

Audience Reach

Participated in Contest

Voters Voted

Participants Corporate Professional

Social Engagement Events

of Top Key Accounts Engaged