Logitech – Biz|anekdotes

Logitech VC Account-Based Marketing

KEY OBJECTIVES

Nurture Key Accounts & Decision Makers

Create Thought-Leadership

Position Logitech As An Enterprise Solutions Company.

WHAT WE DID

Data segmentation and enrichment to create decision maker buckets by Size of organization and Job Function

Personalized omni channel content- spanning across website, email and ads

Journey tracking and scoring based on interaction depth and quality

RESULTS HIGHLIGHT

24%

of Key Accounts decision makers engaged and their intent and journey stage tracked. Over INR 85 Lacs worth of sales pipeline (sales accepted leads) created

**Ground engagement with the targeted audience of action stage**