HP

Enterprise Thought Leadership Platform

HP

Objective/KPI

Drive Thought Leadership
Engage with right set of customers
Retain Existing customers ; Drive Upsell and Acquire New Customers.

Process followed

Created an aspirational platform for CIO Community
Knowledge and Best Practice Sharing
Recognise CIOs as real heroes to drive DX
Drive Emotional Connect

ROMI

Recognised as most valuable platform by CIO Community
350 TOP CIOs part of this community
Contributes average of $25M/Year revenue
Enterprise Thought Leadership Platform
Enterprise Thought Leadership Platform
Enterprise Thought Leadership Platform
Enterprise Thought Leadership Platform