Be-Unstoppable

“#BeUnstoppable” Platform  – 1.3M SMBs/37 Cities

HP
Freshworks

Objective/KPI

Geo Expansion into Tier II/III Cities
Drive ACP (Awareness | Consideration | Preference) Score
Grow funnel contribution from SMB and increase market share 

Process followed

Map 1.3M SMBs and Understand their real needs along with competition mapping
Create a platform for the community addressing their real needs and drive a emotional connect with target audience 

ROMI

12K net new customers from targeted cities
6.5% growth in ACP Score
20K incremental funnel contribution from “BeUnstoppable” Platform
BeUnstoppable
SMB Online Community
SMB Online Community
Training & Mentorships
Training & Mentorships
Key Opinion Leader
KOL (Key Opinion Leader) connect
SMB “True Star” Award
SMB “True Star” Award