Drive conversation and engage Enterprise Customers.
Create a Thought Leadership for Barco.
Nurture Enterprise Customers.
Increase the perceived value of Barco Products.
Acquire Enterprise Customers.
WHAT WE DID
We segmented about 3700 key accounts and about 7800 key decision makers by Size & Verticals of organizations and Function of decision makers.
Leveraged KABOOM-ABM platform to personalize omni-channel communication by function and size of organization.
Tracked decision makers journey and captured intent
Target specific content
Microsite for online engagement
RESULTS HIGHLIGHT
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